Fashion Magazine Revolution

Vogue magazine cover, May 1917

Image via Wikipedia

Electronic technology is taking over the world. But there is one type of print material that seems to be breaking free from the digital hold: glossy fashion magazines.

This September, fashion magazines are going to be thicker, with more pages of ads as well as content. As fashion magazines begin to work on future volumes, the public is able to get a feel for how things are going. Slim magazines are a sign of saving money and small budgets. Thick magazines are a sign of high ad sales and large revenue streams. It looks like stilettos and sex appeal are making their way back into the minds of Americans as the economy continues to recover and fashion magazines are thickening up.

Vogue is the prima donna of American fashion magazines. This September, it will be 9.3% thicker than it was last September. Readers will be able to flip through 584 pages of stylish clothing and accessories, as well as fashion related articles and advertisements. But this fashion icon is not immune to the success of digital publications. Vogue.com is planning a new website in December, but the details are a secret.

Glamour is also expected to run a big September issue, with 240 pages. This fashion magazine is pitching the potential for advertisers to include 2-D barcodes on their ads that will allow readers to take a picture of the barcode to “like” the advertiser’s Facebook page and receive special deals and discounts.

As the fashion magazines gears up for their large September issues, they are also looking for innovative ways to keep readers wanting more tangible magazines instead of choosing online reading. With the sales figures showing that these magazines are holding tight, and actually on the upswing despite the poor economy, it looks like glossy fashion magazines just might avoid the electronic reading trend.

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Filed Under: Everyday Wear, Fashion Tagged With: , ,

What?s in a price tag?

It is a universal fact that most women try to bargain for everything that they buy, be it vegetables, clothes, essentials, linens, furniture or anything else. They always want the best bargain. Well why not? They ask. It is my money and I want to make sure I get the best value for my money. That is an unbeatable question.

Cosmetics, fashion accessories and designer clothes are at times priced so high that it makes us wonder whether they have been mined from the earth or brought from outer space. This is why the wise woman chooses to shop during a sale. She always has her eye on the advertisement column and jumps at the first opportunity to buy at half the price the same clothes that the others bought the previous week for the original price. Now isn’t that called being clever?

Good clothes do cost a lot and branded clothes are exceptionally expensive. But a little patience and a lot of enquiring do the trick. Of late, a lot of websites provide free information about all kinds of offers available on clothes and accessories and other related things. All you need to do is register on one of these sites and you will have access to half-price offers you never even knew existed. The offers available are quite appealing to fashionable women who do not want to blow a hole in their pockets. Why pay full price this week when you can get your favorite designs at a lower price next week.

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Filed Under: Fashion, Special Occasions Tagged With: , ,

Bonding with the Brand

A clothes merchant in Porto, Portugal

Image via Wikipedia

Every woman’s wardrobe is a result of the creativity and effort of several hundred designers. An average woman changes her outlook on fashion with every passing phase of her life. Fashion has always been more of a necessity than a desire. Dress began to reflect personality and personality reflected being unique. This is exactly why being unique matters so much to a woman who carefully chooses what she wears each day. However, is it even possible to be unique in a sea of people and have an identity of your own? Does your manner of dress really reflect the person that you are?

The answer is yes. And many have understood this fact, which is why designers have neither run out of business, nor have they run out of creativity. When women go shopping, the general complaint is that they think and think some more until finally, they are satisfied with the outfit they purchase. Other women are very specific about the brand of clothes they wear and still others are specific about the designers who create their clothes. Doesn’t all of this point towards something more? Are women just too choosy or do they have too much time to kill? Neither. Women like to bond with what they wear. Every dress reflects a lady’s mood, which is why, at times, a cupboard full of clothes does not satisfy a moody woman. So as long as women are particular about what they wear-which is forever- brands will continue to be in demand. Clothes are not just clothes anyway are they?

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Filed Under: Colors, Seasonal, Fashion Tagged With: , ,