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Electronic technology is taking over the world. But there is one type of print material that seems to be breaking free from the digital hold: glossy fashion magazines.
This September, fashion magazines are going to be thicker, with more pages of ads as well as content. As fashion magazines begin to work on future volumes, the public is able to get a feel for how things are going. Slim magazines are a sign of saving money and small budgets. Thick magazines are a sign of high ad sales and large revenue streams. It looks like stilettos and sex appeal are making their way back into the minds of Americans as the economy continues to recover and fashion magazines are thickening up.
Vogue is the prima donna of American fashion magazines. This September, it will be 9.3% thicker than it was last September. Readers will be able to flip through 584 pages of stylish clothing and accessories, as well as fashion related articles and advertisements. But this fashion icon is not immune to the success of digital publications. Vogue.com is planning a new website in December, but the details are a secret.
Glamour is also expected to run a big September issue, with 240 pages. This fashion magazine is pitching the potential for advertisers to include 2-D barcodes on their ads that will allow readers to take a picture of the barcode to “like” the advertiser’s Facebook page and receive special deals and discounts.
As the fashion magazines gears up for their large September issues, they are also looking for innovative ways to keep readers wanting more tangible magazines instead of choosing online reading. With the sales figures showing that these magazines are holding tight, and actually on the upswing despite the poor economy, it looks like glossy fashion magazines just might avoid the electronic reading trend.
